When it comes to fashion, sometimes, it’s not the color or the design that matters to the consumers most, it’s the materials. In this era of consumerism, fashion brands that do not strive to use eco-friendly materials and follow green-friendly practices are increasingly losing their credibility among customers. As such, fashion industries, whether voluntarily or to survive in the market, are starting to indulge in sustainable fashion in recent years. A few high-end global fashion brands are adapting to this concept already, whereas a majority of the fashion industries are still sticking with the conventional ways.
By the year 2030, fashion industries are predicted to increase their water consumption by 50% while fashion waste might hit 148 million tons. How scary is that? The situation can get worse if we don’t start bringing a change in our clothing manufacturing process and choose to wear recyclable clothes.
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The Ever-rising Pollution
Climate change, water scarcity, air pollution, and water pollution – all these words have pressurized consumers to become more conscious about the production process of the clothes we’re wearing daily. Did you know that it takes 300 years for most of your clothes to decompose completely?
Moreover, 60% of fibers used in the production of synthetic clothes are not biodegradable, which accounts for increased air, water, and soil pollution. Studies show that fashion industries account for 10% of global greenhouse emissions yearly, making it one of the world’s biggest polluters.
The Future We Need
Destroying habitats that provide us clean air, pushing species to the brink of extension, and releasing chemicals, and wastes into rivers – all these necessitate the emergence of eco-friendly fashion industries. But does that mean we need to stop wearing fashionable clothes? Not at all.
This calls for the production of eco-friendly, sustainable apparel that decomposes in a shorter time and leaves a lesser impact on our environment. Major brands around the world are now moving towards REDUCE, REUSE, RECYCLE campaigns.
Green fashion is an umbrella term that can refer to a kind of fashion that uses sustainable fabrics, eco-friendly manufacturing processes, fair trade practices, or low-carbon footprint. The definitions may vary, but it is clear that green fashion is getting increasingly popular too.
Plastic wastes, wood pulps, and various natural resources are being used to produce clothes to ensure sustainability. Second-hand shops, recycled chemical-free t-shirts, 3D scanning in reducing fabric wastes, introducing water-purification technologies, a biodegradable polymer, and compostable packaging – these are some of the practices that are being introduced in fashion industries to ensure sustainability. Socially conscious clothing, another potential key factor, can compel the fashion industries to step into upcycle fashion. Brands and designers should continuously work to improve customer’s experience in green clothing. A small change can start a revolution.
What We Can Do
Consumers now should prioritize quality over quantity to make clothing stay longer in closets rather than buying unnecessary items frequently. Green fashion has a major contribution to keeping this planet clean and ensuring minimal effect on the environment. Embracing the new environmental-friendly production and sustainable innovation is the key to bring a change in our wardrobes as well as save mother earth.