Shop London – How to get the London look

From Gieves & Hawkes to Stone Island - London is a tale of two, maybe three cities. Here's how to shop your London, whatever your look.

London, style, fashion

If Paris is rigid hauteur and lofty ambition then London is it’s irreverent cousin. Classist sure but mostly breathtakingly scruffy. London is a guilty elite wearing brand new scuffed trainers and ‘faded’ leather jackets.

London is sharp-suited on Monday and wasted on Friday, a rabbit warren of subcultures from hard asses in sports luxe, to Sloane rangers in New Balance trainers and punkettes in Doc Martins, a proletariat changing their disposable fashion like disposable nappies.

London is…Anthony Joshua, David Beckham, Prince Harry, 007 and Jeremy Corbyn.

London, Anthony Joshua, London fashion
Anthony Joshua

Whatever your bent, London is iconic.

Here are the top 15 places to buy a piece of Landaaan.

From English Gents

First stop Saville Row, W1. London ain’t cheap – don’t let the monkey accents fool you. We recommend Gieves and Hawkes but any of these tailors will have you feeling a made to measure Londoner for a princely sum.

Trench coats, ties, umbrellas, wallets. For stalwart brands for that British stiff upper lip look no further

aquascutum, english gent, city, dapper, made magazine

M&S/John Lewis
For those reliable essentials, durable underpants, 100% cotton tees and reliably boring socks

Top Geezers
Topshop, Zara, Selfridges, Primark… the High Street provides a smorgasbord of the latest styles to suit every budget. Nothing feels so London as having the appropriate trouser length or not.


The city has had an enduring affair with iconic gangsters from the Krays to Mad Frankie Fraser and that has fed into a certain hardman aesthetic. Think all black everything, sport luxe and the Stone Island brand beloved of grime and hip hop artists and you’re on the right track. Bond Street. Armani. Prada. Versace Put it together with classic Nike Airs from Footlocker.

Stone Island, Fall/winter 2017
Stone Island

Get the London short back and sides at Ivor’s in Kilburn

Barber, London look, fashion, made magazine

Things have moved on from the days of limp BLT sandwiches. Stop for lunch at Five Guys or Busaba Eathai.


Everyone knows British food is shit (apart from fish and chips). Feel quintessentially British then dining a l’etranger at Sexy Fish, Nobu or Asia de Cuba.