Making Waves Through Internal Alignment


Every entrepreneur understands how external alignment (alignment with the market, suppliers, and customers) is important to the business’s success. However, a good number of entrepreneurs barely consider the other side of the coin, internal alignment. Internal alignment is essential. It involves aligning with people in an organization to work more productively, efficiently, and effectively to achieve the business’s common goal.

The alignment of people comes in two forms: alignment with movement and alignment with a centralized idea. While the first exists in the field of action, the second is more or less a shared thought. In alignment with a centralized idea, the people’s thought process is aligned with a reference point. In alignment with movement, skills, energies, and talents are channeled to acts that help execute strategies that help move the business forward.

The more successful businesses are a good indicator of alignment with a centralized idea. We see this in the leadership qualities of the entrepreneur. The entrepreneur’s mission and vision automatically becomes that of the staff and employees, and the alignment with the centralized idea thrives. The entrepreneur’s vision, and insight, translate into a plan and strategy for achieving that plan. The mission, vision, and strategy for execution give direction to the movement of the business.

If the company is successful, it can generate lots of momentum from both alignments, which translates to increased levels of success and growth, thus reinforcing the alignment with movement and a centralized idea. We can say a startup is successful when both alignments are present in a startup.

Curbing Misalignment

As the business grows, misalignment inevitably shows its face. Lots of complexity creeps in, as well as several challenges. For example, financing new growth projects may prove challenging. Staying updated with new market trends may also be difficult.

As the business continues to grow, the need for more financial leeway and new talent overshadows the founder’s control. It is only a matter of time before the business loses the alignment to new input and vision. Because growth leads to a new perspective, there is a need to ensure the internal alignment is kept.

Misalignment inhibits the organization’s progress, limiting the power of the team while creating room for personalized agendas of individuals. This is the reason why lots of startups fail during scale-up.

The Solution

Organizations need a new structure during its growth process to curb any misalignment. There is a need to shun old management practices that give so much room for misalignment growth.

One thing businesses can do to ensure continuous alignment s to create a new mission and core values. Together both can act as the new focus of alignment. The alignment process starts when everyone is part of the process of creating the mission and core values. Remember, alignment itself must come naturally.

A company is in internal alignment when it has a mission guided by core values. The mission shouldn’t be about money, but a reason for people to see meaning in their jobs.

Internal alignment is powerful, and it enables businesses to survive the challenging growth process. T has the ability to enact positive change reinforced by a powerful mission and core values.