Low Budget Marketing Strategies to Use During the Pandemic


The pandemic has hit businesses like never before. Adapting your marketing strategies around all these uncertainties is a dire need. With a limited budget in hand, you will need some low-cost yet effective marketing strategies to step ahead of the competitions. Read below to find out the top five low-cost marketing strategies to come out stronger at this breaking point:

Low Budget Marketing Strategies to Use During the Pandemic
Photo by: Compassionate Eye Foundation/James Tse

Send Personalized Texts Through Email Marketing

Email marketing is one of the most effective marketing strategies to use during this pandemic. This lets you perceive customer preferences, offer sales, and send tailored messages that resonate with the reader. By creating an email list of their targeted customers, reaching out to potential customers through emails can be an economic and inexpensive method. Email marketing helps businesses interact with audiences directly while creating value by sending personalized texts at zero costs.

You might be also interested to read: How Nigeria’s economy is Fighting the Hit Amid Pandemic

Rank higher Using SEO Marketing

SEO marketing is an affordable yet highly appreciated marketing strategy to follow in this uncalled pandemic. Search Engine Optimization, commonly referred to as SEO, is an amazing technique to drive more traffic to your site. What makes this marketing tool a popular choice these days is that we don’t need to pay Google and other search engines to stand out.

SEO can be an amazing strategy to get noticed by thousands of people every second. Tagging the exact relevant keywords in the content of the website increases the chance to appear higher up in search engine rankings. There are a few web and analytical tools that suggest relevant keywords, analyze customer behavior, and show the number of visitors clicking the link.

Get Attention with YouTube Videos

The COVID-19 pandemic has left us stuck at our homes with nothing to do. As such, people are mostly spending their time on their phones. Video content can be a great way to engage your customers by delivering unique content, offering solutions to problems. Identify what your targeted customers would likely watch, connect them to your brand with personal stories, and drive sales with almost no expense.

Be Active on Social Media

Amidst all of the negative stuff going on around the world, spice up your customers’ lives by posting positive, valuable, or heart whelming messages. Posting only about your business looks salesy and might lose attention from prospects. Instead, in these turbulent times, uplift their mental health, share positive messages to create a stronger bond. This can be an exceptional marketing technique in this pandemic to get closer to customers and stand out as a reliable, confident, trustworthy business owner.

Generate more Leads through PPC Marketing 

Due to the pandemic, many businesses had stopped operating. To come up with good comebacks, businesses need to reach out to their potential customers quickly. Pay-Per-Click Marketing is a highly effective strategy to come in sight of potential customers who are looking for their desired products or services. Online advertisements are budget-friendly and are capable of generating interests in offerings, driving traffic to your website.


A blend of all these low budget marketing strategies will help you kickstart your business at an affordable cost. We hope you have already made your thoughts on where to begin.