A revolution is coming in 2021, and it will change the dynamics of the business world. Businesses can use convenience to take their customer service to another level. The revolution will affect various businesses, not just retail, as various businesses are creating new ways to make life easier for customers.
I will be highlighting two businesses that have prioritized convenience.
Amazon gave online shopping a whole new meaning. The online retailer is the most popular shopping destination in the world. It started as a bookseller, but right now, it is almost a product market you can conceive, gaining millions of customers in the process. Avid online shoppers (even the newest customers, go to Amazon for toys, food, gadgets, books, clothing, and lots more.
Amazon has taken convenience to a whole new level thanks to its versatile collection of products, accommodating price range, and convenient shopping experience. Overall, Amazon disrupted the retail industry. A considerable part of its success story is the convenience it provides. Convenience in the form of quick returns, one-click ordering, one-day delivery options, and much more.
Uber not only prioritized convenience, but it also prioritized customer experience. Uber turned the taxicab industry. It ensured every step is easy and convenient for customers. In a nutshell, all customers have to do is open the app, insert a destination, and they connected with a driver.
Convenience is the new business model
Customers are attracted to businesses where and when it is easy for them. Customers run from stress, friction, and conflict because people are already stressed enough thanks to their day to day activities.
As a business, remember that anything that makes life easy and smooth for customers is a winning process. Any business that can identify a convenient way approach to doing business can gain a competitive advantage.
Look back on your customer interactions. There could be a feedback or two that have identified a problem in your business process or supply chain.
Even if there aren’t any negative comments, you can take a retrospective view of your customer’s journey when doing business with you. Identify ways to make the process easier and faster. In other words, look for ways you can ensure customers keep their valuable time.
Convenience is a winning formula
Maybe you are not looking to dominate your industry. Perhaps you just want a way to get some customers from your competitors. Then you have to prioritize convenience. Even if you are not in the business of dominating your entire industry, by aiming for convenience, you can attract more customers on a local scale.
If you’ve read through to this point, well-done, I hope it has made you start thinking about how you can make your business more convenient. If you want your business to be successful in 2021, you have to meet your customer’s needs, provide quality customer service, and be convenient.