In the move to capture early 80s and 90s South Africa for Rich Mnisi’s SS16 OATH collection lookbook, SA photographer Kristen-Lee Moolman and creative director Gabrielle Kannemeyer embarked on a remarkable project that feature the androgynous lifestyle of the youth culture at the time.
Speaking to Dazed Digital about the shoot,Moolman said: “We wanted to capture the essence of South African township culture in the 80s and 90s. The culture of androgyny was at its peak, supported largely by the need to ‘show up’ (out do each other).”
In just over a year OATH Studio has grown into a brand with its own voice and standing. With that, the ready-to-wear brand will now be named after its founder and AFI Mercedes-Benz Young Designer of the Year 2014, Rich Mnisi. The RICH MNISI brand will house all runway and conceptual collections while OATH Studio will fall under RICH MNISI to deliver contemporary everyday basics in the near future.
RICH MNISI will officially launch in February 2016 when it debuts its Men’s Autumn/Winter 2016 collection.
As a brand in an ever-changing industry, they stay firm in always finding ways to better their brand identity and product and are very excited about the forthcoming projects.
OATH Studio’s SS16 lookbook. Photography: Kristin-Lee Moolman. Styling Gabrielle Kannemeyer.